Honasa Consumers
Retail Experience Design
Industry
Retail
Duration
Project-Based
Platform
#RetailDesign
Designing High-Impact Retail Stores and Mall Kiosks for Honasa’s leading D2C Beauty Brands.
Overview
Honasa required scalable retail design systems for multiple beauty brands—each with a distinct identity, customer persona and product positioning. The challenge was to translate strong digital-first brand narratives into physical retail formats across stores and mall kiosks, while maintaining consistency, operational efficiency and fast rollout across locations.
Framework — Alpheric Design-Led Approach
DESIGN
We developed brand-aligned retail concepts that translated each brand’s digital DNA into immersive physical experiences—while ensuring modularity and scalability.
Deliverables
- Retail Concepts
- 3D Visualizations
- Brand Adaptation
- Experience Design
Design Services
Concepts were converted into execution-ready design documentation to support fabrication and on-ground rollout.
Deliverables
- Store Layouts
- Kiosk Designs
- Civil Drawings
- MEP Drawings
Compliance & Practicality
Designs were aligned with mall guidelines, safety norms and retail compliance requirements.
Deliverables
- Safety Norms
- Mall Compliance
- Material Standards
Operational Readiness
Layouts were optimized for staff efficiency, product visibility, and high-footfall retail environments.
Deliverables
- Product Zoning
- Customer Flow
- Utility Planning
Brand Visibility
Each space was designed to strengthen in-store branding, product discovery and customer engagement.
Deliverables
- Visual Merchandising
- Brand Visibility
- Engagement Zones
Outcome
The redesigned stores and kiosks delivered strong brand recall, consistent retail identity and faster rollout across locations. Honasa gained scalable, execution-ready retail formats that supported growth across multiple brands while maintaining distinct brand experiences.
